| Pay Per View - CPM Advertsing |
CPM stands for Cost per Thousand ad views using the Latin
word mille in the acronym. CPM is one of the most commonly used
bench marks in the advertising industry and is not only used
online, but in radio, TV and other forms of advertising. Instead
of an ad network giving you the total cost for an advertising
campaign, it easily states its ad rates at the cost per 1,000
views.
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| Pay Per Click - CPC / PPC Advertising
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CPC is an acronym for Cost per Click, it is an extremely useful
technique used by advertisers to market and promote their web
site. In essence, an advertiser using CPC will pay a fee for
a specific action, in this case for a viewer to click on the
advertiser.s ad and be sent to the advertiser.s web page. CPC
is sometimes referred to as PPC (pay per click). These two terms
are interchangeable.
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| Pay for Performance - CPA Advertising
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CPA stands for Cost per Action. Generally speaking publishers
that own trafficked web sites are paid by the advertiser when
a visitor performs a specific action. These actions can vary,
but usually include either viewing a site, filling out a form
to join a newsletter or to receive information which is sometimes
referred to generating leads or list building and/or buying
a product. It should be noted that the advertiser will usually
state which type of action he will pay for and may include
payment for only one type of action or will vary payments
for several types of actions that are completed.
CPA can also stand for Cost per Acquisition. Cost per acquisition
is a more detailed term used to state that a specific, required
action is requested in order for the advertiser to pay a commission
or fee to the publisher. For instance, most CPA ad networks
that sign up affiliates (web site publishers) for cost per
acquisition marketing require the affiliate to return a certain
response. An affiliate might be paid for each visitor that
signs up for a newsletter or an affiliate might be paid a
certain commission for selling a product.
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Partners & Publishers can maximise
revenue from online advertising. We provide top quality media, exceptional
rates, timely payments and professional services. You can choose
from a variety of standard media formats.
- High Effective CPMs
- Guaranteed Payments
- Leading Brand Advertisers
- Maximise Revenue from Multiple Ad Units
- Competitve Referel Program
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